Cold Calling

One of the greatest fears a new packaging salesmen has is the dreaded.....COLD CALL. A cold call can inhibit even the most aggressive and outgoing salesmen.
As with most "fears", the worst part is the time leading up to the moment. The time spent waiting ( and yes, procratistinating ) contacting the potential client. Even after 20 plus years of calling on customers, I still have a few "antsy" moments ( as my Mom would say..).
How can we overcome this?
I was speaking with my brother-in-law the other day, and we were discussing this point. How do you break through the cold call wall and effectively present yourself and your company to a client?

His advice?

Swallow the Frog!

Yes, that is what I said, "Swallow the Frog".

Simply said, simply do it. Pick up the phone. Write the e-mail. Approach the client. Write the letter. Walk across the room. DO IT.

Swallow the frog and make the contact. Once it goes down, the natural and trained sales instincts take over and we overcome.

Swallow the Frog!